A Full Spectrum Boutique Business Advisory Firm

  • We are solvers, thinkers and crafters.
  • We help craft Ambition Driven Strategies.
  • We work across the value chain helping extract value, build efficiencies, scale
    up and connect with the market.
  • We help unclutter the data and noise and create digital transformation journeys.
  • We help build people capability through our eLearning modules, Leadership
    Development Programs, LMS , executive coaching and soft skills training.

Strategy & Go-to-Market (GTM)

Our strategy services includes

  • Landscape studies.
  • Go-to-Market strategies.
  • Product “servicification” strategies.
  • Diversification / Expansion Strategy.
  • Channel strategy and Design.
  • Customer Acquisition Strategies.
  • Sourcing architecture.
  • Cost reduction strategy.
  • Communication plan and strategy.
  • Brand strategy and health check.
  • Competitive tracking.
  • International markets entry and distribution strategy.
  • HR/Organization Building.
  • Funding strategies.
  • Sustainable value chains architecture.

We listen to you, understand your culture and DNA, grasp the essence of the decision systems, identify your leverages and then craft customized Ambition Driven Strategies which helps define the “ WHAT NEXT, WHERE NEXT, HOW NEXT”.

Strategies for every stage and size of firm. 

Start-ups…. MSME….Fortune 500… MNCs… Think-Tanks

We do landscape studies and discover whitespaces and opportunities for structured intervention to accelerate innovation, resources  and investment flows.

 We design tactical plans to enter new markets and segments, drive customer and channel acquisition and achieve competitive advantage.

Strategy & GTM Case Studies

Integrated growth plan to grow ten folds in next five years, followed by IT implementation of ERP1) solution and training of sales force.

Long term Channel strategy – segmentation, intellectual control, retail value management.

Development of the concept of non-store retailing. Defining the brand architecture followed with development of detailed operation plan

Integrating the FMCG & Tobacco Channel, architecting and designing Network capacity, Operating Protocol, KPI, Training & Appraisal

Entry strategy for the USA market and Growth Acceleration Strategy for the domestic QSR market

On-Trade strategy development

Entry Assistance – India Feasibility, Market mapping, Business structuring, Channel and market strategy & design, JV Strategy & Partner selection and finalization.

Growth strategy – New product & geographical market identification & prioritization.

Business strategy for the brand portfolio.

GTM strategy for entry into the Fresh & perishable segment

Complete turnaround strategy and implementation support

Research and Comprehensive Strategy development for entry into rural retail with a hybrid format. Operational blueprint development, brand architecture development, pilot launch assistance.

Market Research and Entry strategy and branding inputs for Convenience /small format entry

Volume & Demand estimation for alternate building materials and technologies in India Channel and trade mapping

Volume & Demand estimation for Returnable plastic packaging material Adoption drivers

Detailed research on evaluating India as the automobile hub for manufacturing Low cost cars

Pre feasibility, validation & entry strategy development of first of kind AllSteel format by TATA Steel called “steeljunction”

Profitability Improvement

We develop Rapid Solutions and Action Plans to improve profitability, operational efficiency and effectiveness. Our services includes

  • Product mix and range rationalization.
  • Best practices tracking & cascading.
  • Sales force effectiveness plan.
  • Competency Mapping.
  • Channel Optimisation.
  • Pilot Projects set-up.
  • New project Acceleration support.

Profitability Improvement Case Studies

Vending Channel Strategy, Expansion of Channel

Profitability improvement and growth plan development for Castol Bike Zone, a multi-brand retail service chain

Performance improvement of channel

Complete Profitability Improvement and India growth plan

Retail entry strategy and prioritization amongst formats and categories. Detailed plan development for Lifestyle category retail.

Sourcing Strategy for Fresh category and implementation assistance through forging Corporate alliances

Assisted Godrej & Boyce to carve out a new retail division and assisted in multiple projects to help it grow from Rs.23crs to Rs.103crs in 3 years

Distributors’ stickiness and loyalty program design

A multi billion firm in Data security
India market Entry assistance through tie ups with Government departments
Key Target – UIDAI project
India market Entry assistance through tie ups with Government departments
Key Target – UIDAI project

Turnkey launch of first 70 outlets
Achieved in 4 months

Business improvement plan for Life space Retail Stores to diversify into new Non Godrej products & channel management for new categories

M&A, Partnerships and Alliances

We assist in cross-border, cross company and cross sector M&A, Joint Ventures and alliances. We develop inorganic growth agendas and help sharpen the M&A strategy and internal stakeholders buy-in and alignment on the route map, target criteria, risk and control appetite. We spot the synergies, complementarities, and sustainable values of a deal.

Our services include

  • Opportunity Scan
  • Business Planning
  • Target/Partner Search and selection
  • Due Diligence
  • Negotiations
  • Legal support through alliance agencies


creation of 50%- 50%JV between the two fortune 500 company to form Reliance Innovative BuildingSolutions.

Sale of HUL Retail venture toWadhawan Group

JV for launch of new water purifier in India

Team integration post take over of Voltas,Intron & Maharaja

Creation of JV partnership between Electrolux & Forbes (Forbes Campbell and Co.)

IndiaEntry and Joint Venture Partner Search ,selection, Negotiations, commercial

Divestment for a partner of aThailand based commodity trading company

Franchisee Partnership

Franchisee Model development for Castrol Bike Zone

Roll out of national franchisee mode

Distribution partner selection for Suguna Eggs

Facilitated F&V sourcing alliance between Future Group and other corporate

Franchising Model development

Franchising Model development

Franchising Model development


We have partnerships and resources to deliver deep capability in

  • CRM strategy and tools
  • Digital Marketing
  • Enterprise Digital Transformation
  • Learning Management Solutions
  • Analytics
  • Training (Block Chain, Business Intelligence with Power BI, Data Science & Machine Learning in Python, Data Visualization and Storytelling In Tableau