Trim Analytics
Welcome to TrimAnalytics, a team with the depth of understanding and execution capabilities. This team under the Intrim umbrella, over the last 15 years has built proprietary knowledge base, innovative frameworks and methodologies that allows it to efficiently extract intelligence from data and transform it into actionable insights which enable smart decisions. TA’s approach and engagements are highly customized to the unique interests and circumstances of each client. Right-preting data with n-dimensional perspectives , converting analytics into insights as a decision support is the fulcrum of TA’s philosophy.
TA’s experience across categories solving diverse problems is its biggest asset. Sharing a few examples to give a peek in this asset of TA.
Aviation
Triggered by the need of streamlining the management of global warranty claims, TA instituted the practise of analytics of aircraft maintenance data for Bombardier. This was done on the data generated by 85000 parts per aircraft across all the aircrafts globally generated by the crew, maintenance and engineering teams. This output later became an input for Bombardier’s design team.
eCommerce
For a New York based eCommerce client, created a dynamic dashboard to monitor sales and marketing and operations performance and KPIs in real time.
Healthcare
A leading pharmaceutical wanted actionable insights on sales vs promotions to build an optimised sales and distribution strategy. To arrive at the same prescription data collection was streamlined to run analytics to also get insights on prescriptions trends versus promotions across region and territories. It resulted in a 9% lift in non-discounted sales.
Retail
TA instituted sales and merchandise analytics for a leading grocery retail chain in southern India, partnering them in evolving the KPIs and streamlining data collection and analysis.
Consumer Electronics
A leading Japanese consumer electronics company was facing regular cyber security breaches. The cause was identified to be the multitude of consumer facing digital assets and properties built across countries without proper diligence and tracking methodology. TA enabled building the inventory of digital assets and then enabled optimization of the same which resulted in shutting down 10% apps and still getting better customer experience.
Financial Services
A leading financial services was selling the products through different companies(mutual funds, insurance etc) and targeting the same customer with different objectives with overlapping sales and marketing efforts leading to a harassed customer. A successful pilot was executed to create a ‘single view’ of the ‘group’ customer. This then enabled the group to identify their most valuable customer and market to them basis customer journeys.
Travel and Hospitality
Travel companies end up selling in the same manner through same channels to all kinds of customers – one off local holidays to high end international cruises. The sales and channel analytics threw key insights enabling the redesign of distribution channels – more in alignment with the high net worth families that the company was targeting.
PEOPLE
TA is a collection of diverse, qualified and experienced professionals. The people have come from world class institutions like IITs, IIMs and others. This has given TA team the opportunity and thus the experience of working in and with leading organizations in all the leading categories. So you name a problem(customer life cycle management, business leakage, next best product recommendation, channel management, supply chain management, digital assets optimization), you name a category(retail, consumer durables, automobiles, telecom, FMCG, aviation), one or many of TA’s team members would have made a difference there.
PARTNERS
In the journey of 15 years Intrim has been creating Global and Indian partnerships to deliver best of breed value to our clients. This has also been done with the intention of providing nimbleness to change in the context of fast moving technologies.
Some of TA’s partners
- RBSC(Rolland Burger Strategy Consultants)
- CBE Holland
- Edica Garnet USA
- Kurosoft India
- Actino India
- Quantum India